lulus chocolate

Beauty and The Treats

Chocolate comes from the tree Theobroma Cacao. These trees grow around the equator, 20 degrees on either side. Kind of like the belt of the earth. Cacao pods grow directly from the trunk of the tree and vary in size and color. When you open a pod you find an average of 40 cacao beans covered in a unique, aromatic, sensual white fruit. The beans are then dried and transformed into what we know and love as chocolate. It takes an average of 200 cacao beans to produce one pound of chocolate. How is it raw? Many people ask us about the difference between raw chocolate and "regular" chocolate. We choose raw chocolate because it is the closest experience we can recreate to indulging in a fresh cacao pod right from the tree. It is the best way to maintain the properties of this magical food, from tree to table. Raw cacao is sun dried instead of roasted. It is minimally processed, keeping temperatures under 113 degrees (it differs per producer) so as to keep the cacao's amazing properties intact as it becomes what we know as chocolate.
lulus chocolate


chocolate tree
chocolate island

What amazing properties?

There are good reasons chocolate and love are associated. Phenylethylamine (PEA) has also been called the "Love Chemical." It seems to create euphoric feelings, excitement and arousal. PEA levels often peak during orgasm.Cacao contains PEA in natural abundance and raises our brain's PEA levels, causing our dopamine levels to rise as well. That is just one reason it makes us feel so good! Cacao also contains Anandamide, also known as the "Bliss Chemical." It is derived from the Sanskrit word "ananda" meaning bliss. Cacao also contains the essential amino acid Tryptophan, which is critical for production of Serotonin, our primary neurotransmitter. You Deserve Bliss!

Activate Your Superpowers!

Not only does cacao provide a natural high, it is also a health food! Cacao is one of nature's richest sources of Antioxidants & Minerals. It is also nature's primary source of Magnesium, making it true Heart Medicine. Magnesium is much needed by the heart as it decreases blood coagulation, lowering blood pressure and helping the heart pump more effectively. So it is actually true that "chocolate opens the heart." Magnesium also helps builds bones and increases brain power, helping to Activate Your Superpowers!
lulus chocolate pod

Ladies, your intuition is right on

Ladies, your intuition is right on (of course) when you want chocolate for moon time. We love it's hormone balancing effects and natural endorphins. Our wise bodies crave the magnesium boost. Chocolate Yoga? O ya! Magnesium increases flexibility and strength. We love it before our morning yoga or any excercise. Breakfast of Champs! Feel the Energy!

Cacao is high in Theobromine, a natural stimulant. It is much less stimulating than caffeine (which chocolate contains very little of) but takes longer for the body to break down. This results in a more gentle, sustained energy boost. Theobromine is also the reason to keep your dog away from your chocolate. They do not have the enzymes to break it down and it can be a bit like doggie cocaine. Not good. Other sources of theobromine include yerba mate, coffee, tea and the kola nut.
chocolate beans

Beauty and The Treats.

Cacao hydrates your body from the inside out, providing natural moisture to your skin. It can also help you lose weight. What?!? True. Ever notice that cocoa powder is in most weight loss products on the market? This is due to it's MAO inhibitors, which curb the appetite naturally. It is real food and we think it makes a marvelous meal. Most importantly, chocolate so often makes one smile, which radiates your natural beauty full force.

Sensuality: Chocolate is the oldest known Aphrodisiac still on the scene. It really works. Mmm... The scent of chocolate has been scientifically proven to increase blood flow to the penis. All of our creations pair cacao with it's mythological lover, Vanilla. Vanilla is the fruit of an orchid flower. Now that's sexy!